Craig Segal: How legal leadership and strategy drive business success at Hootsuite

What does it really take to lead legal in a fast-moving, high-growth company? In this episode, David Lancelot, CLO & EVP of Advocacy at LawVu, sits down with Craig Segal, CLO and Global Procurement Officer at Hootsuite, to unpack what modern legal leadership actually looks like when the role stretches far beyond contracts and compliance.

Craig brings a rare dual perspective, having built a career at the intersection of legal and procurement. He shares how he’s learned to blend legal expertise with procurement strategy, and why that combination has become such a powerful lever for driving business outcomes.

In this conversation, you’ll hear Craig break down:

• Modern legal leadership – how the role keeps evolving
• Legal meets procurement – integrating expertise across both
• Aligning legal with strategy – making legal a growth driver
• Relationship-building – navigating complex business landscapes

Whether you’re a General Counsel, legal operations leader, or simply curious about where the legal function is headed, this episode offers real, actionable insight from someone who’s lived it.